HERO

Full Branding/Identity, Collateral Design

When the owners of Empire and OTTO Pizza decided to collaborate and open a restaurant in Monument square, they discovered two things:

1) Portland was becoming oversaturated with "Small plates," "craft brews," and a certain amount of trendy dining fluff and 2) Monument square, a professional lunch hour hotspot did not have a professional lunch hotspot. 

They decided to open HERO: a rotisserie sandwich shop that's primary focus was to cut through the bullshit, and simply feed people with good, honest food.

Full branding/Identity system, print collateral including print and wall menus, signage, website, social media presence and advertising strategy.